Table of Contents
Announcement
Spring is finally here again! RideShare Delaware is celebrating Air Quality Awareness Week (AQAW) from April 20th – 24th. RideShare Delaware is also holding its 3rd annual Air Quality Awareness Champion (AQAC) competition. The 2020 Air Quality Awareness Champion will be announced at a later date.
The Air Quality Champion is a business or organization that takes the initiative in doing their part to be GREEN and assist with improving the air quality of Delaware. To be eligible, businesses must fill out a quick criteria checklist. The checklist can be found below. All checklists must be submitted by May 29, 2020.
Businesses can self-nominate or be recommended as a prospect to be the 2020 AQA Champion. However, a viable representative from the organization must be a point of contact to be eligible. The champion will receive a trophy and recognition will be announced at a later date. The 2020 AQA Champion will be announced through various social media sites and newsletters.
During Air Quality Awareness Week, we are asking Delaware residents to try a clean mode of travel to work or campus. There will be a raffle held during the week. Residents must take and record a clean commute through RideShare Delaware. A clean commute is a carpool, vanpool, transit trip, bike, walk, or telework/work from home.
As a bonus, RideShare Delaware will be holding a challenge at Earth & Arbor Day in Wilmington.
- Pledge to take a clean commute at RideShareDelaware.org/pledge before Earth & Arbor Day
- Register with RideShare Delaware and record your clean commute
- Check-in at the RideShare Delaware at the City of Wilmington’s Earth and Arbor Day Celebration to receive your prize
Sign up for RideShare Delaware with the Register/Report Your Commute button at www.delawarecommutesolutions.org
Or download the free RideShare DE App, available on Android and iOS.
To see how to sign up and use the app, RideShare Delaware has How To videos to display how to sign up and navigate their app.
Other air saving information and tips are available by visiting the Air Quality Partnership’s website www.wilmapco.org/aqp.
Give clean commuting a try! Help improve the air quality in Delaware during Air Quality Awareness Week.
Thanks!
AQA Champion Submission Period
March 10, 2020 – May 29, 2020
Criteria Checklist
Learn and Share! Air Quality Awareness Week
Click the banner above for the webpage!
Media Toolkit
Internal
Generally made for situations directly addressing employees about the initiative and what they can do to help. Along with tools, and benefits.
- Internal Newsletter
- Staff Emails
- Staff Meetings
- Lunch & Learns
External
Display your organizations sustainability initiatives, and your competitive spirit to take the trophy and title of 2020 Air Quality Champion.
- Press Release
- Website Post
- External Newsletter
- Social Media (provided help and samples below)
Message
[YOUR ORGANIZATION] is proud to announce that we will be entering our chance to be the 2020 Air Quality Champion!
[YOUR ORGANIZATION] is asking employees to participate in Air Quality Awareness Week, April 20 – 24. Learn more at [LINK]
In preparation to Air Quality Awareness week. [YOUR ORGANIZATION] is doing its part to help the air quality and compete for the title of the 2020 Air Quality Champion!
We’ll be attending the Earth & Arbor Day event in Wilmington! Take clean commute to the event and check in at the RideShare Delaware & Air Quality Partnership table for a prize!
Social Media
Leading up to Air Quality Awareness, let employees and consumers know about the statewide initiative to help improve the air quality of Delaware. Along
We have provided helpful guidelines and samples for social media engagement leading up to Air Quality Awareness Week, and the highlighted commute for each day of that week.
Like, tag, and follow the RideShare Delaware and Air Quality Awareness social media to keep up to date. Use hashtags to increase the reach of your post and follow the festivities. Use the official hashtag to be up to date and use relative hashtags to increase reach.
Official Hashtag: #AQAW20
Social Media Accounts
@RideShareDE
(Facebook, Instagram, Twitter, LinkedIn)
@AirQualityPartnership
(Facebook)
Relative Hashtags:
#air #clean #cleancommute #airquality #delaware
Social Media Tips
- Make sure your message is direct or has a call to action. Having an image will also help your post.
- Image Size: Maximum 1200 x 628px | Optimal 940 x 788px
- Maximum of 2,200 Characters.
- Image Size: 1080 x 1080px | Horizontal 1080 x 566
- A trick is to place the additional hashtags as a comment under your post!
- Follow RideShare Delaware
- Maximum of 180 Characters
- Keep tweets short and concise
- Images Minimum Size: 440 x 220px | Max: 1024 x 512px (Photos: 5 MB, 3 MB GIFs)
- Image Size: 520 x 320 px
- Use the Hashtag #AQAW20
AQA Clean Commute Days
The designated clean commute(s) for today is Carpool/Vanpool.
Sample Post:
Today is the first day of Air Quality of Awareness Week! And the first highlights form of clean commute of the week is…Carpooling! Find a carpool match with @RideShareDE
The designated clean commute for today is Transit.
Sample Post:
For the second day of Air Quality Awareness Week, take Transit @dartfirststate. And record your commute with @RideShareDE through their app or website.
The designated clean commute for today is Biking.
Sample Post:
Bike to work or class today and record that commute through the RideShare DE app or their website. For a bonus take a clean commute to Earth & Arbor Day and check in with the RideShare Delaware Team for a special prize!
The designated clean commute for today is Walking.
Sample Post:
If possible, try and commute to work by walking! Better for the environment and get exercise as well! If not try any other clean commute and make sure to record it through RideShare Delaware’s app or website.
The designated clean commute for today is Teleworking.
Sample Post:
Did you know working from home or “teleworking” is a clean commute? If you’re teleworking record it through RideShare Delaware.
Join the Partnership
You or your organization can play an important role in reducing the impact of poor air quality by working with us to educate Delawareans about simple steps that can be taken to “Do Their Share for Cleaner Air.” These steps, when taken by many people, reduce the incidence of high ozone days, resulting in a reduction in lung-related illnesses, lower health care costs, reduced employee absenteeism, and families that are happier and healthier.
For more information, please contact Randi Novakoff at 302-737-6205 ext. 111 or email rnovakoff@wilmapco.org.
AQA Partners
American Lung Association in DE
Bruce Productions
Chesapeake Utilities
Clean Air Council
DART First State
Delaware Health and Social Services
Delmarva Broadcasting
DE Division of Public Health
Department of Natural Resources and Environmental Control (DNREC)
Dover/Kent County Metropolitan Planning Organization
Nemours/Alfred I. duPont Hospital for Children
Nemours Health and Prevention Service
RideShare Delaware
The Wilmington Area Planning Council (WILMAPCO)
